Tuesday, June 01, 2004  
Eight years already!: The 2004 edition of the Fantasia Festival - July 8 to August 1st 2004

:: Posted by max @ 6/01/2004 04:33:00 AM




The Fantasia Film Festival, now called the Fantasia Ubisoft international genre film festival [oh, now that's a slick bit of marketing, Geezzz!, what a mouthful], returns this year in its 8th incarnation, having evolved from an underground cult film fest that blew every one away [by not only being a blast, but also the first Montreal festival, and we've got a lot of them, to actually run in the black] to a major international cinematic event that has made all the other fest organizers green with envy. They unveiled the new poster, by my good buddy, regular at the jams and local fantasy painter extraordinaire Mr. PETER FERGUSON. Pete has being doing the posters and not getting NEARLY enough credit for it by the way, for the last thee years as i recall. [to see more of his work check out his web site HERE and a gallery on this site HERE]



It's gone through a few hands and now the principal sponsor and official presenter is gaming giant turned media empire Ubisoft Entertainment Inc which has signed on for a two year stint. Corporate sponsors also include The Archambault group, a Quebec based chain of music stores selling, books, CDs and DVDs who signed along side Ubisoft for a two-year agreement as a partner sponsor. The agreement notably includes the installation of a kiosk at the event and an active role in the marketing strategy of the festival. Global Vision, a Canadian post-production company who have associated themselves with the event for 8 years as a sponsor. Pepsi Canada, Belle Gueule, Viacom and the Admission network also return this year as partner sponsors. Mega Bloks, a successful Montreal-based manufacturer of eponymous construction toys. They will be the official presenter of our series of films intended for children and families. Mega Bloks will be previewing the first ever animated film production based on one of its properties “Dragons: Fire & Ice”. The American company McFarlane Toys (founded by the Canadian comic book artist Todd McFarlane) will be the official sponsor of the new comic book and manga special weekend event, being organized in part by local comix artists and long time Jam organizer Rupert Bottenberg. Solotech Multimedia, An industry leader in sound, lighting, video and new media, will be a partner sponsor of this annual event. Ici, Mirror, Space, Drive In Classics and Z la télé du futur also return as media partners along with the Canoë network which will offer the event increased visibility on the net.



The fest's current madate is...



"to celebrate the different genre films that have made this event America’s premier genre film festival. As we know, the festival generates popularity, credibility and an international fame that keeps on growing year after year."



This year’s edition includes a program composed of 100+ feature length movies and some 60 short films, mostly action, comedy, documentaries, drama, repertory, martial arts, science fiction, fantasy and cult movies. The festival was original an Asian film fest but has expanded to include material from all around the globe.



Last years event attracted 73,000 spectators, so they are expanding back out to multiple venues [the first years fests were held at 4 or 5 venues], this summer it will hapen at the two movie theatres of Concordia University, the Hall Theatre that seats nearly 700 people and the J.A. De Sève Theatre that can welcome 200 spectators.





The programming will be announced as early as mid-June and the official souvenir program will be on sale at the cost of $3,00 throughout the province, notably through the Archambault’s store network.



Some thematic events will also be added to this year’s programming. Including the previously mentioned Comic Book and Manga weekend (JULY 17TH & 18TH). For this occasion, they will show movies related or adapted from comic books and the work of comic book artists. Also, the festival will pay homage to the films of Thailand this year, the programming team having identified the country as an emerging force in cinema.



The press conference which will present our new programming to the media will take place on June 22 at 10 h. at the J.A. de Sève Theatre (1400 West Maisonneuve blvd).



There’s a promotional video sampling clips from over the 8 years the fest has run on their site here for your viewing pleasure.



   
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