"As the title of the latest book suggests, this chapter of the story is based in Edmonton and features characters dredged up from Jorden's life.

It's the old case of the pen being mightier than the sword -- or, in this case, the gun. Jorden's characters switch between pens, markers, and spraypaint as weapons in the stories. Even when guns are used, the line gets blurred, such as blood splatters that look like ink sprays from a pen.

The business runs in a holistic fashion, with each area feeding off the others. The characters from the graphic novels show up in No Dice's clothing line, photographic art displays and company logo designs.

It's all quite methodical.

ThreadZ, for example, will release distinct lines of clothing based on each of Jorden's graphic novels and the fashions portrayed by characters."

Labels: Edmonton