Monday, February 05, 2007  
YTV to Create Anime Channel

:: Posted by Bryan @ 2/05/2007 05:53:00 AM
The recent round of CRTC hearings resulted in at least one major comics-related story: a petition from children's broadcaster YTV to create a cable channel devoted to anime programming was given the go-ahead. YTV has been quite successful with the anime it has broadcast already and this application, and the creation of a separate specialty channel, are natural outgrowths of its basic business --luring young eyeballs to advertising with a thick and rich, all-syrup-squishee mix of imported cartoons, teen soap operas, and dopey low-budget comedies. They have had past success broadcasting Yu-Gi-Oh, Pokemon, Naruto, Inuyasha, and Full Metal Alchemist, among others, and YTV also recently launched an "anime-on-demand" service through Rogers Cable.

Although fans may complain that since anime on YTV is often ghetto-ized or shown in late-night blocks of programming intended for older audiences, this newest move will only serve to further remove anime from the mainstream of Canadian viewers, it seems like the existence of a channel dedicated to Japanese animation and related media (ie, manga) seems like an ideal method for creating a wider audience. Although competing services like Chum TV's Razer and the U.S.-based G4TV exist on digital cable, this is the first licence granted to a regular cable broadcaster.

The comics angle in all this news? Not only are most anime series and movies in some way connected to manga (meaning they are either based-on or the basis for comics versions), but the 15% of non-anime material stipulated in the licence leaves room for a focus on local fandom, other media like manga, and Canadian content. In terms of the effects on manga publishing, the result of a new network devoted to this sort of product can be anticipated by looking at what is often referred to as "the Cartoon Network effect" on sales of manga that are also prime-time anime in the U.S.A.: the U.S. publishers of manga (Naruto, Bleach, etc) stand to benefit enormously from this sort of free advertising.

The full proposal:

Broadcasting Decision CRTC 2007-41


The Anime Channel – Category 2 specialty service

In this decision, the Commission approves an application for a broadcasting licence to operate a new Category 2 specialty programming undertaking.

The application

1.The Commission received an application by YTV Canada, Inc. for a broadcasting licence to operate a new Category 21 specialty programming undertaking to be known as The Anime Channel.

2.The applicant proposed to offer a service that would consist of the animated programming genre known as "anime" and anime-related programming. The programming would be targeted exclusively to adults over the age of 18.

3.All of the programming would be drawn from the following categories set out in item 6 of Schedule I to the Specialty Services Regulations, 1990: 2(a) Analysis and interpretation; 7(a) Ongoing drama series; 7(b) Ongoing comedy series (sitcoms); 7(c) Specials, mini-series or made-for-TV feature films; 7(d) Theatrical feature films aired on TV; 7(e) Animated television programs and films; 7(g) Other drama; 11 General entertainment and human interest; 12 Interstitials; 13 Public service announcements; and 14 Infomercials, promotional and corporate videos.

4.The applicant stated that a minimum of 65% of programming broadcast during the broadcast year would be devoted to anime programs and a maximum of 35% to anime-related programs.

5.The applicant also proposed that a minimum of 85% of the programming would be drawn from categories 7(d), 7(e) and 7(g). Not more than 15% of the program schedule would be dedicated to information-based programs that explore the world of the anime fan.

Labels: ,

   
         - Stumble It!  - Leave a comment!| 0comments  -  - we honor OpenID - 

0 Comments:

Post a Comment

Hi, welcome to the blog! If you want to let us know about an event or share PR, write us at Sequential@Spiltink.Org.

For discussion of posts, corrections or relevant links to the story feel free to fire away and post here! We love hearing from you guys. cheers! :)

Links to this post:

Create a Link

<< Home






Archive by Region
Alberta - British Columbia - Calgary - Gatineau - Halifax - Moncton - Montreal - New Brunswick - Newfoundland - Nova Scotia - Ontario - PEI - Quebec - Saskatchewan - Saskatoon - Toronto - Vancouver - Victoria - Winnipeg -

Archive by Month
August 2002 - September 2002 - October 2002 - November 2002 - December 2002 - January 2003 - February 2003 - March 2003 - April 2003 - May 2003 - June 2003 - July 2003 - August 2003 - September 2003 - October 2003 - November 2003 - December 2003 - January 2004 - February 2004 - March 2004 - April 2004 - May 2004 - June 2004 - July 2004 - August 2004 - September 2004 - October 2004 - November 2004 - December 2004 - January 2005 - February 2005 - March 2005 - April 2005 - May 2005 - June 2005 - July 2005 - August 2005 - September 2005 - October 2005 - November 2005 - December 2005 - January 2006 - February 2006 - March 2006 - April 2006 - May 2006 - June 2006 - July 2006 - August 2006 - September 2006 - October 2006 - November 2006 - December 2006 - January 2007 - February 2007 - March 2007 - April 2007 - May 2007 - June 2007 - July 2007 - August 2007 - September 2007 - October 2007 - November 2007 - December 2007 - January 2008 - February 2008 - March 2008 - April 2008 - May 2008 - June 2008 - July 2008 - August 2008 - September 2008 - October 2008 - November 2008 - December 2008 - January 2009 - February 2009 - March 2009 - April 2009 - May 2009 - June 2009 - July 2009 - August 2009 - September 2009 - October 2009 - November 2009 - December 2009 - January 2010 - February 2010 - March 2010 -