Friday, July 13, 2007  
More on Canadian Comic Book Prices

:: Posted by Bryan @ 7/13/2007 01:45:00 AM
On the tail of yesterday's news about the push to ammend Canadian prices on U.S. books, comes news of the opposite: raising the prices on Canadian comics, despite the near parity of the U.S. and Canadian dollars. According to Comic Book Resources, Marvel has increased the price of Canadian and U.S. newsstand comic books. Why? According to CBR's John Mayo, you can blame comic book retailers:

The decision to raise prices on the newsstands wasn't made in a vacuum. Marvel has made these pricing changes as a result of feedback from the people they sell comic books too: the comic book store retailers and newsstand buyers. These are the people that buy the comic books from Marvel to sell to the comic book fans. While lower prices benefit the readers, they don't benefit the retailers. Retailers get a percentage of the cover price. The higher the cover price, the more profitable the item is for the retailer. Comic books are competing for space on the newsstands with magazines that typically cost about twice as much. While comic book prices may seem high to readers, they may seem low to the newsstand buyers. This puts publishers like Marvel in a difficult position in which they have to balance the needs of the retailers and the end consumers. Experimenting with the cover price on selected titles and measuring the results may be unpopular, but it isn't bad business.


(thanks to Tom Spurgeon for the link)

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2 Comments:

Blogger john adcock said...

Personally I don't care. I have not bought an American comic book since 1984 when prices began to get ridiculously unbalanced, although until that time I spent a huge amount on comics. I'm sure that I was not the only one. Marvel can kiss my Canadian a**.

Friday, July 13, 2007 7:09:00 PM EDT  
Blogger Bryan said...

Hi John! I hate to tell you, but you really missed out: Secret Wars rocked!

Monday, July 16, 2007 2:00:00 AM EDT  

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